Brighter Image Lab Cost: Prices, Packages and Extra Fees
Brighter Image Lab lists $795–$1,495 for top or bottom veneers, or $1,290–$2,495 for both. The price depends on which of its three product levels you choose.
The starting price is only part of your budget. Below, you can compare the packages, see the extra charges and work out a more realistic total.
All amounts are in US dollars. Listed prices can change; confirm your selected options before paying.
How much is each package?
A single arch means top or bottom teeth. A double arch means both. These are the advertised veneer prices on the official website, before extras.
| Product | Top or bottom | Top and bottom |
|---|---|---|
| PressOn Veneers | $795 | $1,290 |
| BIL Veneers | $995 | $1,590 |
| IncrediBIL Veneers | $1,495 | $2,495 |
A useful starting budget: PressOn for one arch is $841 after adding the listed $46 processing/shipping fee. Both arches start at $1,336. Tax and upgrades would come on top.
Don’t confuse PressOn with Pop On. PressOn is part of Brighter Image Lab. The separate Pop On Veneers brand has different prices.
What changes as you spend more?
PressOn
The entry-level choice, with a Natural White shade and digitally designed, hand-detailed veneers. Start here if you want to explore this brand without paying for its higher tiers.
BIL Veneers
The brand describes a thinner design with more detailed shaping and Natural or Ultra White shades. It costs $200 more for one arch, or $300 more for both, than PressOn.
IncrediBIL
The brand’s premium range uses translucent resin and additional smile design work. Ask to see examples of this exact product before deciding whether the higher price matters to you.
Those are brand-described differences, not a promise that the most expensive set will look best on you. Our Brighter Image Lab review looks beyond price at the buying experience and support.
Which extra fees should you allow for?
| Charge | Listed amount | What to know |
|---|---|---|
| Shipping / processing | $46 | Covers the three main shipping stages. Additional shipments can cost more. |
| Express processing | +$149 | Listed at 14–17 business days, excluding shipping. |
| Ultra Express processing | +$249 | Listed at 7–10 business days, excluding shipping. |
| Extended two-year warranty | +$149 | Optional cover with conditions and later claim fees. |
| Tax or other checkout charges | Varies | Use your final quote; don’t assume these are included. |
The paid options are shown on the US product page. Faster processing starts after usable impressions arrive and the order is paid. It does not guarantee arrival for an event.
Example: BIL for both arches ($1,590), Express ($149), extended cover ($149) and processing/shipping ($46) total $1,934 before tax. That is $344 above the starting package price.
Brighter Image Lab cost calculator
Choose a package, then add only the options you want. You can change the set price to match a newer quote.
Package + shipping/processing + selected upgrades + tax + other fees. Future warranty claims and borrowing costs are not included unless you add them.
An estimate, not a checkout quote.
Add your package, $46 processing/shipping, chosen upgrades, tax and other fees.
Can you spread the payments?
The official website advertises financing, and product pages show full or split payment options. A small first payment is not the full cost.
Before choosing a plan, check the number of payments, the total you will repay, any interest or fees, and when production starts. Different payment options may have different rules. Our veneer payment-plan guide explains what to compare in plain English.
Returns and warranty: read before ordering
The published terms describe orders as final once the impression system is opened. They mention a sealed-kit return within 14 days, minus shipping/processing. Ask the brand to confirm eligibility before relying on a refund.
Extended-cover claim fees are listed as $99 at 91–120 days, $149 at 121–365 days and $199 at one to two years. An abandoned order can also cost $149 to reactivate within the allowed period.
Fit help is different from a refund. The service guarantee offers up to two eligible adjustments and a standard 90-day defect warranty. Registration and deadlines apply. Extended cover is for one broken-veneer repair, with exclusions; eating, biting or grinding can void cover.
Keep your order details and contact support promptly if the fit is wrong. These are cosmetic covers, not a way to treat dental problems.
Is it worth paying more?
Start with what you want from the finished smile. If an extra design feature matters to you, ask for examples and a clear explanation before choosing the next tier. If you mainly want a lower-cost first set, compare other brands before committing.
Our Shiny Smile cost guide, Pop On cost guide and Instasmile cost guide use the same approach: compare equivalent sets, add the extras and read the support terms.
Your cost questions, answered
How much does Brighter Image Lab cost?
Listed US prices range from $795 for PressOn top or bottom veneers to $2,495 for an IncrediBIL top-and-bottom set, before shipping/processing and optional extras.
What does one arch mean?
One arch means either your upper or lower teeth. A double-arch package includes both. Compare the same coverage when checking prices.
Are PressOn Veneers and Pop On Veneers the same brand?
No. PressOn is a Brighter Image Lab product line. Pop On Veneers is a separate brand with its own prices and policies.
Is faster processing included?
No. The US product pages list Express at $149 extra and Ultra Express at $249 extra. Processing estimates are not guaranteed delivery dates. Our Brighter Image Lab production and delivery guide explains when the clock starts and the shipping time to allow for.
Does a two-year warranty mean free replacements?
No. Read the repair coverage, exclusions and claim fees before adding it. A longer warranty is not an unlimited replacement plan.
Compare your complete quote
Choose the model and coverage first. Then check the total, delivery expectations and support terms together.
Sources and price-check notes
Checked October 3, 2026 using Brighter Image Lab’s US website, product options, terms and service guarantee linked above. Prices shown are advertised amounts, not a completed purchase. This guide is based on published information, not a personal wear test.